Tavir is a company that brings Kebab in Rio Branco's (AC) Metropolitan Region. Kebab is a typical food from Turkey. Glauber Jansen and Elisa Cavalcanti, company's owners, looked up for a new way to identify theirs business, with references about the products they sell, specially from the tastes and spices they use on it. This was what they would like to represent on the visual concept to the brand.